Online businesses have the biggest challenge of them all - convincing a 'faceless' customer to trust them and buy the product.
Trust forms the foundation of customer acquisition and retention.
From discovery - to deliberation - to purchase, an online shopper looks for a thousand cues. It is up to the DTC seller to ensure the shopper can build trust every step of the way.
So what are these trust-forming factors? How can the absence or surplus of 'trust' impact an eCommerce business in the long run?
The Instamojo team reached out to DTC merchants, online shoppers and eCommerce platforms to understand the biggest pain points that they have. With the help of the deAsra Foundation, this paper outlines these pain points and also outlines strategies that can resolve them.
In this whitepaper, you learn,
What are the factors that are slowing down the adoption rate of DTC eCommerce in India?
A DTC brand and an eCommerce platform have a symbiotic relationship. How does this relationship grow and thrive?
Customer acquisition is painful and less rewarding than customer retention. How can DTC brands achieve both sustainably?
Download your free whitepaper today to know winning strategies to gain and retain customers.